Key Responsibilities
SEO & Website Optimization
Social Media & Content Marketing
Analytics & Reporting
- Campaign Management & Execution
- Execute campaigns: Launch targeted promotions across search, social, and display networks.
- Manage PPC: Set up and optimize paid ads on Google Ads and Meta Ads.
- Lead generation: Drive conversion strategies using targeted landing pages and lead magnets.
- Budget control: Track daily campaign spends to stay within the allocated marketing budget.
- Keyword research: Identify search terms to increase organic visibility and rank higher.
- On-page SEO: Optimize meta tags, headers, and body copy across landing pages and blogs.
- Web updates: Maintain the corporate website with up-to-date product information and content.
- Social management: Schedule, post, and monitor brand presence on Instagram, LinkedIn, and Facebook.
- Content creation: Write transparent copy for promotional emails, newsletters, and social captions.
- Asset collaboration:
Partner with graphic designers to build highly engaging visual media.
- Track performance: Monitor vital digital metrics including CTR, conversion rates, and bounce rates.
- Analytics tools: Generate reports using Google Analytics to identify user behavior trends.
- Competitor audits: Research competitor strategies and suggest new growth tactics.
Requirements
Skills & Experience
- Experience: 2–3 years of hands-on experience in digital marketing or a similar execution role.
- Core tech stack: Proficiency in Google Analytics, Google Ads, Meta Business Suite, and SEO tools.
- Web basics: Familiarity with Content Management Systems (CMS) like WordPress; basic HTML/CSS is a plus.
- Soft skills: Strong copy-writing skills, analytical mindset, and sharp attention to detail.