Field Immersion & Intelligence Gathering:
- Travel extensively across regions and dealership locations to directly observe sales interactions, shadow consultants, and gather firsthand insights on customer pitches, responses, and selling challenges.
- Identify what communication methods and sales pitches resonate with customers in different regions.
- Stay informed about global and regional trends in EVs, customer preferences, and competitor strategies to ensure training remains relevant.
Consultant Assessment & Support:
- Evaluate the quality, motivation, and selling skills of sales consultants and identify specific areas where they struggle.
- Develop regionally adapted coaching interventions with a focus on both soft skills and technical aspects.
Content & Communication Feedback Loop:
- Be the critical link between the marketing team’s content/communication and actual sales outcomes in the field.
- Continuously monitor and test the effectiveness of training content, digital creatives, sales enablement tools,
and new marketing ideas with smaller groups on the ground.
- Provide structured feedback to the marketing and training teams on what is working and what needs change.
Pilot Current Ways:
- Conceive, test, and refine new training interventions, formats, or enablement ideas with small, diverse cohorts across markets.
- Use practical feedback and sales results to decide which ideas can be scaled.
Regional Adaptation:
- Understand the nuances of different geographies—language, local buying behavior, cultural context—to ensure training delivery is relevant and easily grasped at the local level.
- Adapt communication styles and content language as needed to fit local environments.
Capability & Outcome Ownership:
- Track the progress and impact of every training/capability initiative by using sales data, consultant feedback, customer outcomes, and region-specific field metrics.
- Take full ownership for improving field readiness