Function- Sales support for the US sales team sales activities only
Location- India • works US-overlap hours
Reports to- Paired US salesperson / pod owner (dotted line to Sales leadership)
Backs- Both US private-sector sellers the CoreTrust lead (CoreTrust depth + Michigan) and the channels/hunting rep (GPOs, PE portfolios, direct enterprise). Both US reps can sell CoreTrust.
Explicitly NOT- Candidate sourcing, screening, recruiting, interview coordination, or delivery/fulfillment
Purpose of the role
Acro is a delivery-strong, sales-thin workforce company, and most of our private-sector leads come from a single channel (CoreTrust). Our US sellers spend too many hours on research, list-building, and CRM instead of in front of buyers. This role fixes that. The Private Sector Sales Enablement Associate is the dedicated India-based counterpart to the US private-sector sellers,
owning the research, targeting, prospecting support, and CRM that feed two motions deepening CoreTrust and building channels beyond it so the US seller spends their time on relationships, negotiations, and closing.
The operating principle is easy: the US side owns the customer; India owns the work product. If a task can be done without a live US buyer on the other end, it belongs in this role. If it needs the buyer's trust, voice, or signature, it stays with the US seller.
Core responsibilities
- CoreTrust depth: build member maps and call sheets; produce consultative briefs and account research so sellers can reach members proactively, beyond referred deals
- Channel diversification: research the GPO landscape and map private-equity portfolios; build target lists for new channels independent of any single GPO
- Hunting support: build prospect lists and enrichment by vertical (e.g., manufacturing/au