Independently manage multiple client accounts and concurrent projects with a solution-first

mindset. Translate business goals into actionable campaign and communication plans. Lead

meetings, negotiations, and escalations with solid stakeholder management. Maintain

detail, ownership, and delivery standards. Manage budgets, estimates, billing, profitability,

and collections. Present strategy and performance updates confidently. Mentor and review

junior team members.

Key Result Areas (KRA) – Account Manager

1. Client Relationship Management

 Maintain strong, solution-oriented relationships with multiple clients simultaneously.

 Present agency credentials effectively and leverage them to win client confidence.

 Ensure timely response and proactive problem-solving for all client queries/requests.

 Maintain proper documentation of client communication and archive for reference.

KPIs:

 Client satisfaction scores / feedback

 Retention and repeat business rate

 Response turnaround time

2. Business Development

 Internal:



Identify upselling and cross-selling opportunities with existing clients. Spot

potential leads through industry connects, events, and referrals, and share them with

the Business Development team.

 External: Collaborate with the creative and strategy teams to package new service

offerings and pilot internal initiatives that can be pitched to clients. Contribute ideas

for agency growth, partnerships, and networking opportunities.

 Support in preparing case studies, credentials decks, and success stories for new

business pitches.

KPIs:

 Number of upselling / cross-selling opportunities converted

 Contribution of new leads generated

 Participation in current business pitches and presentations

 Quality and impact of internal business development contributions

3. Strategic Understanding & Research

 Conduct industry and competitor research to understand clients’ business

environment.

 Provide actionable insights and supp

📌 Senior Account Manager (Vypin)
🏢 Passio Communications
📍 Vypin