Digital Marketing Lead (Just Easy Book)
Company: Enovexa Solutions Private Limited
Product: Just Easy Book
Location: Kochi, Kerala
Purpose of the Role
The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, user acquisition, ticket sales, and event organizer onboarding for the Just Easy Book platform. The role involves leading the digital marketing team, managing campaigns across multiple channels, analyzing performance, and ensuring marketing initiatives contribute to business growth.
Key Responsibilities
- Develop and implement digital marketing strategies aligned with business objectives.
- Lead and manage the digital marketing team, ensuring timely execution of campaigns.
- Plan, execute, and optimize paid advertising campaigns on Meta, Google Ads, YouTube, LinkedIn, and other digital platforms.
- Drive customer acquisition, ticket sales, and event organizer registrations through performance marketing.
- Create and oversee social media marketing strategies, content calendars,
and promotional campaigns.
- Manage SEO, SEM, content marketing, email marketing, WhatsApp marketing, and influencer collaborations.
- Monitor website traffic, campaign performance, and customer behavior using Google Analytics, GA4, Google Tag Manager, and Search Console.
- Plan and execute promotional campaigns for concerts, festivals, sports events, exhibitions, theatre shows, movies, travel, and other ticketed experiences.
- Collaborate with the Sales, Product, Design, and Development teams to achieve marketing objectives.
- Manage the digital marketing budget and maximize Return on Ad Spend (ROAS).
- Conduct competitor analysis and identify current growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated on industry trends, platform updates, and emerging marketing technologies.
- Mentor, train, and evaluate the performance of the digital marketing te
📌 Digital Marketing Lead (Kochi)
🏢 ENOVEXA
📍 Kochi