Job Title:

Assistant Manager - Performance Marketing

Experience:

3+ years of hands-on experience in performance marketing, specialising in Meta & Google Ads, preferably in EdTech/consumer/subscription businesses

Job Description:

To scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at effective cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.
- Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals.
- Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
- Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
- Implement and monitor tracking & analytics: ensure proper attribution,



conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.
- Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
- Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
- Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
- Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
- Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Requirements:
- Exposure in Media Planning/Execution + Digital Campaigns - 3 to 6 years.
- Goo

📌 Performance Mrktng (Bengaluru)
🏢 Bhanzu
📍 Bengaluru