Digital Marketing Executive Performance Marketing Specialist

Description

We are looking for a Digital Marketing / Performance Marketing Executive to lead digital growth, e-commerce marketing, marketplace visibility, CRM campaigns, influencer marketing, and brand content for a quick-growing beauty and lifestyle brand.

The ideal candidate should have 2 5 years of experience in beauty, skincare, lifestyle, D2C, retail, or e-commerce marketing. You should be equally comfortable creating a campaign idea, briefing a designer, managing Meta and Google campaigns, optimizing marketplace listings, reviewing ROAS, and building retention campaigns.

You will own growth across D2C, Amazon, Nykaa, Flipkart, Myntra, Purplle, retail e-commerce, social media, influencers, CRM, and paid media channels.

This is a hands-on role for someone who can combine creativity with numbers and brand storytelling with performance marketing.

Responsibilities

Performance Marketing
1. Plan and execute paid campaigns across Meta, Google, YouTube, influencers, affiliates, and other channels.
2.



Own marketing for the D2C website and retail chain e-commerce platform.
3. Optimize listings and visibility across Amazon, Nykaa, Flipkart, Myntra, Purplle, and other marketplaces is a true plus.
4. Manage CRM, email, SMS, WhatsApp, and retention campaigns.
5. Track traffic, conversions, ROAS, CAC, LTV, repeat rate, and engagement.
6. Build and manage campaign calendars for product launches, seasons, offers, and sales.
7. Manage social media content, influencer programs, blogs, video shoots, and creator collaborations.
8. Coordinate with creative, content, media, marketplace, and performance teams or agencies.
9. Track competitors, category trends, beauty trends, and consumer behaviour.
10. Use data insights to improve budgets, campaigns, content, and sales performance.

SEO Management
1. Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic
2. Conduct keywo

📌 Digital Marketing Executive Performance Marketing Specialist (Chennai)
🏢 Efficienza Business solutions
📍 Chennai