13 Aug
|
AGL - Hakuhodo
|
Gurugram
13 Aug
AGL - Hakuhodo
Gurugram
The Role
We're seeking a results-driven Performance Marketing Manager to own and scale marketplace and quick commerce advertising for a leading CPG brand. This is a client-facing role where you'll be the go-to expert for campaign strategy, execution, optimization, and reporting.
You'll work directly with the brand team, translating business objectives into high-performing campaigns across Amazon, Flipkart, and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.
What You'll Do
Campaign Management & Optimization
Plan, execute, and optimize performance marketing campaigns across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart
Manage day-to-day campaign operations including keyword research, bid management, budget allocation, and A/B testing
Monitor campaign performance daily and make data-driven optimization decisions to improve ROAS, conversion rates, and sales
Identify and eliminate spend leaks, improve ad visibility, and maximize return on advertising spend
Strategy & Planning
Develop quarterly and monthly advertising strategies aligned with brand business objectives
Analyze market trends, competitor activity, and platform algorithm changes to inform strategy
Recommend budget allocation across platforms and campaign types based on performance data
Design promotional campaign strategies for current launches, festive seasons, and sales events
Client Communication & Reporting
Serve as the primary point of contact for campaign-related discussions with the brand team
Prepare and present weekly and monthly performance reports with actionable insights
Proactively communicate campaign performance, wins, challenges, and recommendations
Participate in business reviews and strategic planning discussions
Listing Management Support
Collaborate with content teams to optimize product listings for better ad performance
Ensure advertising strategies are aligned with product page content and availability
Provide inputs on listing optimization
📌 Executive - E-commerce & Quick commerce Ads (Immediate joiner) (Gurugram)
🏢 AGL - Hakuhodo
📍 Gurugram