Job Description Area Sales Manager (SME Lending) Position

Area Sales Manager SME Lending

Department

Sales SME Finance

Employment Type

Full time

Experience
- 7 10 years of overall experience in Banking, NBFC, or Financial Services.
- Minimum 2 years of hands-on experience in SME lending products such as Cash Credit (CC), Overdraft (OD), and Term Loans.
- Prior experience leading and managing a sales team is mandatory.

About the Role

We are seeking an experienced and performance-driven Area Sales Manager to lead business development initiatives within the SME lending segment. The ideal candidate will have strong expertise in secured business loans, excellent leadership capabilities, and the ability to drive business growth through effective team management and customer relationship development.

Key Responsibilities Sales Business Development
- Drive sales of SME lending products including Cash Credit (CC), Overdraft (OD), and Term Loans.
- Develop and execute sales strategies to achieve business targets.
- Generate new business through open market sourcing,



channel partners, referrals, and networking.
- Identify new market opportunities and expand the customer base.
- Build and maintain a healthy sales pipeline.
- Monitor market trends, competitor activities, and customer requirements to identify business opportunities.

Team Management
- Lead, mentor, and motivate a team of sales professionals.
- Set performance goals and monitor individual and team productivity.
- Conduct regular performance reviews and coaching sessions.
- Support recruitment, onboarding, and development of team members.
- Foster a high-performance and customer-focused sales culture.

Client Relationship Management
- Develop long-term relationships with SME customers and business partners.
- Understand customer funding requirements and recommend appropriate financial solutions.
- Resolve customer concerns promptly while maintaining high service standards.
- Identify opportunities for cross

📌 Area Sales Manager (Indore)
🏢 Estalvis Advisors
📍 Indore