About The Role

Job Title IMU Digital RTM Senior Manager

Management Level:06 Senior Manager

Location:Delhi/Mumbai
- JobSummary:
We are looking for a

Route-To-Market (RTM) Senior Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities:
- Experience in one or more of the following roles/functions:
- Channel Sales / General Trade / Contemporary Trade (supermarkets, organized retail)
- E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)
- Trade / Customer / Shopper Marketing
- Brand or Product Management in top-tier FMCG / CPG companies
- Proven track record of driving sales growth,



demand generation, and/or route-to-market transformation
- Lead end-to-end RTM transformation projects (ranging 524 months), across distribution, in-store execution, outlet activation, and trade strategy
- Evaluate existing sales organization structures, roles, territories, and productivity benchmarks
- Develop RTM playbooks, sales frameworks, and trade channel strategy tailored to clients markets and customer segments
- Build demand-generation plans with the client including sales KPIs, activation campaigns, and outlet targeting
- Design and implement capability-building programs for sales teams (tools, training, metrics)
- Strong commercial acumen with a good understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)
- Extensive travelling to understand markets, assess execution, and engage with frontline teams

Professional & TechnicalSkills:
- Experience in designing or t

📌 IMU Digital RTM Senior Manager (Mumbai)
🏢 Accenture
📍 Mumbai