Job Description
- Develop, implement and review marketing campaigns designed to achieve the growth and revenue goals of the Division
- Support development and execution of campaigns across division for the asset per se.
Accountability
- Business accountabilities
- Lead the development and deployment of Division campaign strategy both short term and
- long term.
- Develop and monitor market intelligence, bring customer insights in the marketing plan.
- Work closely with the commercial organization for leading campaign efforts both for the
- existing and for the new GTM locations.
- Ensure that the sales force have the right and effective campaign tools to fulfill their job
- delivery in the marketplace through high visibility campaign.
- Support strong business contribution and profitable growth through judicious use of people and
- financial resources available.
- Ensure crop campaigns are executed and derive synergies wherever possible.
- Solid co-ordination with other employees in the commercial unit for effective business
- delivery.
- Any other responsibilities as assigned by senior managers from time to time including Qualifications
Critical knowledge
- Sales and Marketing principles, particularly around campaign mgmt and marketing
- communications
- Understanding of agri and rural marketing concepts and methods
Critical experience
- Proven track record in in sales and sales management
- Proven leadership skills and line management experience
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
Critical technical, professional and personal capabilities
- Coordination across functions, in particular with sales teams
- Influencing capability at country and Division leadership level
- Handling pressure of multiple campaigns in various regions of the division