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Home//Digital Campaign Manager
Digital Campaign Manager
By
Wolters Kluwer Transport Services
Published on 2015-10-12
As a Campaign Manager you will be the key driver to develop our data/CRM driven communication under the direct supervision of the Head of Marketing Operations. You will be the big push to marketing automation that generates leads and loyal customers.
As a Campaign Manager you will be the key driver to develop our data/CRM driven communication under the direct supervision of the Head of Marketing Operations. You will be the big push to marketing automation that generates leads and loyal customers.
You will help marketing project managers and requestors to translate their needs into data driven campaigns and programs within budget and time.
Job Description
You are responsible for the data driven communication channels: e-mail, landing pages (forms, surveys), micro site, post mail, onsite lead capitation at events and SMS;
You will execute communication campaigns and automated marketing programs with the marketing automation tool Selligent: integrating designs, set-up campaign, data flow set-up, testing, execution and reporting manage the planning and the budget of these channels;
You will build commercial communication campaigns (acquisition, up-and cross selling, retention) for all solutions in our portfolio and all regions (EU, LATAM, US, APAC), corporate communication campaigns (event invitation, eNewsletters) as well as automated communication programs (e.g. Follow-up lead, Boost Your Liquidity Program, Anti churn program, Welcome program, e-learning program);
You will help project managers with integrating di
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