Role Description

The Adobe Analytics Developer will oversee the implementation and optimization of Adobe Analytics solutions. This role requires a blend of technical expertise to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics developer will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics. The ideal candidate will have robust technical knowledge of Adobe Analytics.

Essential Functions and Responsibilities Adobe Analytics Implementation & Optimization, Oversee the implementation and configuration of Adobe Analytics across various digital properties, ensuring accurate data collection and Tag Management. Tool Integration: Manage the integration of Adobe Analytics with other business intelligence tools, marketing platforms (e.g., Adobe Experience Platform, Google Analytics), and other systems to ensure cohesive and comprehensive data flow. Third-Party Tools & Platforms:



Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection. Act as the primary point of contact for all Adobe Analytics-related initiatives and insights across the business. Cross-Functional Collaboration: Work closely with other departments (marketing, IT, operations) to ensure that analytics strategies are aligned with overall business goals. Reporting: Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives. Cross-Channel Performance Analysis: Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey. Advanced Segmentation: Create advanced audience segments in Adobe Analytics to help personalize user experien

📌 Associate III (Gurugram)
🏢 UST
📍 Gurugram