Join
Hynox
as a
Performance Marketing Specialist
and drive measurable business growth through data-driven digital marketing campaigns. You will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple platforms to generate high-quality leads and maximize ROI.
Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads campaigns.
- Generate qualified leads while maintaining target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Conduct audience research, campaign planning, and budget allocation.
- Monitor campaign performance and continuously optimize for better results.
- Set up and manage Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Perform A/B testing on creatives, ad copy, audiences, and landing pages.
- Collaborate with the design and content teams to develop high-converting ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends and platform updates.
Qualification
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of hands-on experience
in Performance Marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience with GA4, GTM, Meta Pixel, and conversion tracking.
- Proven track record of generating leads and improving ROAS.
- Strong analytical, communication, and problem-solving skills.
- Experience working with CRM tools is an added advantage.
What You'll Gain
- Opportunity to work on high-impact digital marketing campaigns.
- Annual CTC of
₹4.8 LPA
.
- Opportunity to build and lead the digital marketing function.
- Career growth in a fast-growing technology startup.
- Collaborative and creative work environment.