Job Description for Brand Manager role
Job location: Mumbai

Key purpose of the job: This role is responsible for strategizing, planning, and executing all brand and marketing communication programs across defined geographies. The objective is to build brand equity, craft immersive brand experiences, and generate qualified demand for real estate projects through effective marketing activations, walkthroughs, and collaterals.

Key Accountabilities

Strategic
- Create and drive the overall marketing strategy for corporate brand and individual projects.
- Develop media plans to increase project visibility and reach among the relevant TG.
- Conceptualize and execute public relations and influencer engagement plans for consistent brand narrative.
- Build a differentiated brand positioning through storytelling and customer-centric messaging.
- Translate consumer insights and competitor analysis into actionable branding opportunities.

Operational
- Conduct market research and competitor benchmarking to understand local micro-market trends and customer aspirations.




- Conceptualize and manage project-level walkthroughs (e.g. sample flat walkthroughs, 3D site tours, virtual walkthroughs, project films, and digital show suites).
- Develop and produce end-to-end marketing collaterals:
- Project brochures, leaflets, coffee table books
- Video teasers, testimonials, drone shots, AVs
- Digital creatives, microsites, e-mailers, social media banners
- Physical collaterals: hoardings, signages, standees, model flat branding, site office décor
- Collaborate with agencies to design immersive site branding and launch experiences, ensuring the brand story is felt right from first touchpoint to transaction.
- Plan, manage and execute all ATL, BTL, and TTL campaigns, including events, promotions, media buys, hoardings, email marketing, etc.
- Own and deliver high-impact on-ground activation strategies for current project launches, handovers, milestone celebrations, etc.
- Track and optimize t

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