- Job Purpose

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.
- Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension
Remarks

Manpower (Nos.)
18 AM/ BMs
Branch Managers in case of large branches

Annualised Premium (in Cr)
1.2 to 5 Cr

Policies (Nos)
600 to 2,500

Net Annualised Advisor Commission (NAAC) (in Lac)
0.4 Cr to 1.5 Cr

Persistency
85%
13 month Rolling Premium Persistency

Sales Progression
Maintain 30% of sales progression in the team

Licensing
Create distribution as defined in the targets

Activisation
As per the assigned targets
- Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges –
- Performing despite unethical market practices prevailing in the market




- Retention of the Quality Sales Force owing to stiff competition
- Ensuring the quality of new advisors who are being introduced in to the system because it’s practically not possible to meet each and every advisor getting recruited.
- Equipping the new advisors with proper knowledge owing to poor turnout in training programs
- Principal Accountabilities

Accountability
Supporting Actions

Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, current premium, persistency of business.
- Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
- Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
- Ensure implementation of the plans & monitor same to ensure success

Promote productivity of the field force through effective people manag

📌 Branch Manager-Agency-Vile Parle (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra