MAHABIR DANWAR JEWELLERS PRIVATE LIMITED, a name synonymous with timeless elegance, reflects the Indian cultural heritage of ornaments and jewels. Our creations have exuded the true essence of exquisiteness since 1970. We, at MDJ, function with a progressive and immersive approach towards our legacy and tradition of jewelry to provide the finest happiness, adorning you forever

Job Summary:

We are seeking a results-driven and creative Head of Digital Marketing to lead and execute digital marketing strategies across all online channels. The ideal candidate will have proven experience in the luxury or jewelry sector, a solid understanding of premium brand positioning, and expertise in digital tools and analytics. You will be responsible for driving online traffic, increasing conversions, enhancing brand presence, and ultimately boosting revenue through digital initiatives.

Key Responsibilities:

Strategy & Leadership
- Develop and implement a comprehensive digital marketing strategy aligned with the brand's goals and values.
- Lead a high-performing digital marketing team,



including SEO/SEM, content, email, performance marketing, and social media specialists.
- Plan and manage the digital marketing budget to maximize ROI.

Performance Marketing & Ecommerce
- Oversee performance marketing campaigns (Google Ads, Meta, Instagram, etc.) with a focus on driving qualified traffic and conversions.
- Optimize paid advertising campaigns with strong analytical rigor (CPA, ROAS, LTV, etc.).
- Drive traffic and revenue growth for the brand’s ecommerce platform and marketplaces.

Brand & Content Management
- Ensure brand consistency across all digital touchpoints including website, social media, email, and ads.
- Collaborate with content, creative, and product teams to deliver compelling digital content (videos, reels, blog posts, lookbooks).
- Partner with influencers and jewelry/luxury lifestyle creators for brand collaborations.

CRM & Retention
- Develop and execute effecti

📌 Digital Marketing Head (Bidhannagar)
🏢 Mahabir Danwar Jewellers
📍 Bidhannagar