1. Key Account Management
- Oversee the daily business operations for Blink it and Zepto accounts.
- Develop and maintain robust working relationships with category managers, buyers, and key stakeholders.
- Deliver monthly, quarterly, and annual sales targets across assigned accounts.
- Contribute to Joint Business Planning (JBP) initiatives in collaboration with platform teams.
2. Business Growth & Revenue Management
- Accelerate primary and secondary sales growth for assigned key accounts.
- Design and implement account-specific growth strategies to maximize business performance.
- Identify opportunities for expanding product assortment, entering new regions, and increasing category presence.
- Monitor account profitability while driving sustainable revenue growth.
3. Assortment & Availability Management
- Ensure comprehensive product listings and optimal assortment across Blink it and Zepto.
- Improve SKU availability, inventory health, and order fulfillment rates.
- Collaborate with demand planning and supply chain teams to reduce stock shortages and maintain service levels.
- Evaluate product performance and recommend assortment optimization where necessary.
4. Promotion & Marketing Execution
- Plan and execute promotional campaigns, platform marketing programs, and visibility initiatives.
- Measure campaign performance and evaluate return on investment (ROI).
- Work closely with marketing teams to support new product launches and seasonal campaigns.
- Enhance product discoverability through search optimization, banner placements, and improved category visibility.
5. Analytics & Business Reporting
- Analyze sales performance, conversion rates, inventory metrics, and customer demand trends.
- Prepare weekly and monthly business performance reports and review presentations.
- Track key performance indicators (KPIs) and generate actionable business insights.
- Support accurate demand forecasting and efficient sales planning.