13 Aug
|
EaseMyTrip
|
Gurugram
13 Aug
EaseMyTrip
Gurugram
About the Role:
The Chief Marketing Officer (CMO) at EaseMyTrip.com will be responsible for defining and leading the overall marketing vision and execution for one of Indias largest online travel platforms. This role involves overseeing the full spectrum of marketing from brand strategy and digital growth to performance marketing, partnerships, and customer engagement. The CMO will ensure that EaseMyTrip continues to deliver compelling, data-driven, and innovative marketing campaigns, while pioneering current ways to build customer loyalty and market share. This leadership position requires a balance of strategic vision, creative direction, and analytical expertise, shaping brand presence that directly influences millions of travelers globally.
Role & responsibilities:
1. Marketing Strategy & Leadership: Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions.
2. Brand Management & Storytelling: Build and strengthen EaseMyTrip’s brand identity, positioning,
and narrative across domestic and international markets.
3. Digital & Performance Marketing: Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition.
4. Content & Social Media: Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust.
5. Customer Insights & Analytics: Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences.
6. Partnerships & Alliances: Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach.
7. Product Marketing: Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements.
8. Team Leadership: Mentor and grow a
📌 Chief Marketing Officer (Gurugram)
🏢 EaseMyTrip
📍 Gurugram