Role & responsibilities
- Perform technical, on-page, and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimise website pages, blogs, titles, meta descriptions, URLs, and internal links.
- Identify and fix indexing, crawlability, speed, broken-link, and other SEO issues.
- Plan, create, manage, and optimise Google Ads campaigns.
- Monitor campaign budget, leads, conversions, CPC, CTR, and ROI.
- Manage Google Search Console, Google Analytics, and Google Tag Manager.
- Build quality backlinks and improve website authority.
- Update and manage pages, blogs, forms, and plugins in WordPress.
- Fix basic WordPress website and landing-page issues.
- Create basic marketing content using ChatGPT, Canva, Gemini, or similar AI tools.




- Prepare reports on website traffic, rankings, leads, and campaign performance.

Preferred candidate profile
- 13 years of practical digital marketing experience.
- Solid knowledge of technical, on-page, and off-page SEO.
- Hands-on experience with Google Ads and keyword planning.
- Working knowledge of WordPress.
- Basic knowledge of content writing and AI content tools.
- Familiarity with Google Analytics and Search Console.
- Good communication, analytical, and problem-solving skills.

📌 Digital Marketing Executive (Pune)
🏢 SCM Cloudbook
📍 Pune