Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 Regional Sales Strategy
- Work with ZSM-ABHFL on devising the regional business strategy and operations plan, considering product-environmental factors, competitive forces and sector-specific trends
- Ensure cascade of strategy and plans to the team down the line for effective execution and alignment
- Ensure branch planning and operations (resourcing, productivity, compliance, etc.) in line with regional strategy
- Provide inputs for effective sales incentive/ payout scheme design, considering state level factors, business practices/ norms, etc.

KRA2
- Track industry and market developments, scanning the market and its competitive offerings on a periodic basis; report on and direct team’s basis emerging trends and business opportunities
- Work with Construction Finance Team on building business volumes for the same, till the time a dedicated team is instated

KRA3 Business Growth & Customer Acquisition/ Engagement




- Identify business growth opportunities at a regional level, drive expansion and recent customer acquisition strategies (identifying potential prospect hubs, advising on channel mix, etc.) to create a book of targeted size
- Plan and drive efforts towards achieving stated business targets, intervening as required on critical/ complex transactions
- Communicate regional objectives and allocate targets to team members appropriately
- Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure

KRA4
- Deploy efforts/ initiatives in consultation with ZSMABHFL, arising from customer satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas
- Design and deploy relevant solutions and schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion (product mix, channel expansion, etc.) as well as cost optimization (product

📌 ABHFL - Regional Sales Manager - Informal - Jaipur (Rajasthan)
🏢 Aditya Birla Capital
📍 Rajasthan