Social Media Management
- Manage the company’s Instagram, Facebook, LinkedIn and other relevant social media platforms.
- Prepare and maintain a monthly social media content calendar.
- Create, schedule and publish posts, reels, stories, carousels and promotional content.
- Write engaging captions, hashtags, campaign messages and social media copy.
- Respond to comments, messages and customer interactions in a skilled and timely manner.
- Track current social media trends and identify relevant opportunities for the brand.
- Maintain a consistent brand tone, visual identity and communication style across all platforms.

Content Creation
- Create attractive social media posts, reels, videos, product creatives and campaign content.
- Use AI-based content creation tools to generate ideas, scripts, images, videos, voiceovers and other creative assets.
- Coordinate product photography, food shoots, customer testimonial videos and behind-the-scenes content.
- Edit short-form videos suitable for Instagram Reels, YouTube Shorts and advertisements.
- Convert product features,



customer stories and business updates into engaging social media content.
- Coordinate with graphic designers, photographers, video editors and other external agencies whenever required.

Influencer Marketing
- Identify suitable food, travel, parenting, lifestyle, student and micro-influencers for brand collaborations.
- Contact influencers and negotiate barter or paid collaborations.
- Prepare influencer briefs, campaign guidelines and content requirements.
- Coordinate product dispatches, posting schedules, approvals and deliverables.
- Maintain a database of influencers, collaboration status, costs and performance.
- Track the reach, engagement, enquiries and sales generated through influencer campaigns.
- Build long-term relationships with relevant content creators and brand ambassadors.

PR and Publication Outreach
- Identify relevant newspapers, magazines, online publications, food portals, tr

📌 Social Media Executive (Kolkata)
🏢 Wonder images
📍 Kolkata