Job description:

Social Media Marketing Specialist

Location: Bhopal (On-site) no work from home

Salary: ₹18000 – ₹22,000 per month (In-Hand)

About EduNirvana

EduNirvana is a leading study abroad consultancy helping students achieve their international education goals. We provide expert guidance in university admissions, test preparation, scholarships, and visa processes, empowering students to build successful global careers.

Role Overview

We are seeking a creative, proactive, and performance-driven Social Media Executive to strengthen our digital presence, engage prospective students, and generate quality enquiries through strategic content and community building.

Key Responsibilities
- Create, publish, and manage content across Instagram, Facebook, LinkedIn, and other social platforms.
- Plan and execute social media campaigns promoting study abroad programs, test preparation services, events, and student success stories.
- Develop engaging content formats including posts, reels, stories, carousels, and short-form videos.
- Monitor comments, messages,



and community interactions to maintain strong audience engagement.
- Track content performance, analyze insights, and optimize strategies to improve reach, engagement, and lead generation.
- Stay updated on social media trends, platform updates, and industry developments.
- Collaborate with the marketing and counseling teams to ensure consistent brand communication.

Requirements
- Bachelor's degree in Marketing, Communications, Mass Media, or a related field.
- 1–3 years of experience in social media management, digital marketing, or content creation.
- Solid written and verbal communication skills.
- Proficiency in Canva and social media scheduling tools.
- Understanding of social media analytics and performance reporting.

Preferred Skills
- Basic video editing skills for Reels, Shorts, and other short-form content.
- Knowledge of Gen Z content trends and social media behavior.
- Experience in education,

📌 Social Media Marketing Specialist (Bhopal)
🏢 EduNirvana - Study Abroad Mentors
📍 Bhopal