Job Purpose

This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.

Job Context & Major Challenges

Job Context/Job Challenges:Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire recent customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.





ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Key Challenges

Making inroads into ABG ecosystem

Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD

Identifying business opportunities to scale business and drive topline from these premises

Providing services w.r.t financial products to people in these premises

Providing after sales services in these premises

Apart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory

Regular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townships

Ability to identify key influencers and build relati

📌 Sales Manager-DST-Retail- Barabanki (India)
🏢 Aditya Birla Capital
📍 India