Here’s a comprehensive Job Description (JD) for a Healthcare Digital Marketing Executive suitable for a hospital like Suncoast Hospital.
Job Title: Healthcare Digital Marketing Executive
Location
Suncoast Hospital, Bengaluru
Employment Type
Full time
About the Role
We are looking for a creative, data-driven, and passionate Healthcare Digital Marketing Executive to build our hospital’s online presence, generate quality patient leads, and strengthen our brand across digital platforms. The ideal candidate should have experience in healthcare or hospital marketing and be capable of managing end-to-end digital campaigns.
Key Responsibilities
Social Media Marketing
- Plan and execute monthly content calendars.
- Create engaging posts, reels, and educational healthcare content.
- Manage Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Increase followers, engagement, and patient inquiries.
Paid Advertising
- Create and optimize Meta (Facebook & Instagram) Ads.
- Run Google Search and Display Ads.
- Manage lead generation campaigns.
- Improve campaign ROI and reduce cost per lead.
Content Marketing
- Coordinate with doctors to create healthcare awareness content.
- Write captions, blogs, website content, and patient education articles.
- Create scripts for doctor videos and patient testimonials.
- Plan disease awareness campaigns and health observance days.
Video & Creative Coordination
- Coordinate video shoots with doctors.
- Edit reels and short-form videos.
- Design creatives using Canva or Adobe Creative Suite.
- Create promotional posters, banners, and advertisements.
Website & SEO
- Improve website SEO and local search rankings.
- Update website content regularly.
- Monitor keyword rankings and website traffic.
- Optimize hospital service pages.
Google Business Profile
- Manage Google reviews and ratings.
- Respond professionally to patient reviews.
- Upload photos, updates, and offers.
- Improve local search visibility.