About the Role: As a Senior ABM Associate, you'll play a key role in driving new
business by identifying, engaging, and qualifying high-value accounts. Using
data-driven insights, Salesforce reports, and outbound prospecting techniques,
you'll help build a strong pipeline and support the sales team's growth.
Key Responsibilities:
1. Account Research & Targeting - Conduct in-depth research to identify target
accounts and key decision-makers.
- Use Salesforce and other tools to analyze account data and prioritize
outreach efforts.
- Build ROI models to showcase the value of Plum's solutions to
high-potential accounts.
2. Outbound Prospecting & Engagement - Engage with senior leaders through
calls, emails, and LinkedIn to generate new business.
- Tailor your outreach strategy to meet the unique needs of each target
account.
- Run effective campaigns targeting CXOs, VPs, and other senior stakeholders
to drive qualified opportunities.
3. Collaboration & Strategy Alignment - Work closely with Sales and Marketing
teams to align outreach strategies and create impactful campaigns.
- Ensure smooth handover of qualified leads to the sales team, maintaining
clear communication.
- Share insights and feedback to continuously improve sales and marketing
efforts.
4. Tracking & Reporting - Use Salesforce and sales engagement tools to track
performance and analyze results.
- Regularly review outreach efforts, conversion rates, and pipeline quality
to refine strategies.
What You Bring:
* 3-5 years of B2B marketing/sales development experience, with a robust
background in outbound prospecting or ABM.
* Strong cold calling, emailing, and social selling skills, especially with
C-level executives.
* Proficiency in Salesforce, CRM tools, and sales engagement platforms.
* Solid understanding of ABM strategies and the ability to engage senior
decision-makers effectively.
* Excellent collaboration and communication skills with cross-functional teams.