Job description
Role & responsibilities
1. Develop & Align Marketing Plans:
- Work closely with Functional Leadership to formulate monthly/quarterly Marketing plans that are directly linked to Clinic Revenue, Clinician Success, and Services Business goals.
- Collaborate with Category teams to tailor these plans, ensuring alignment with their specific Key Result Areas (KRAs).
- Actively engage with Clinic Managers, Clinician Success, and Clinical Programs teams to understand their monthly/quarterly requirements and incorporate them into the overall marketing plan.
- Content management - developing and implementing the overall content strategy.

2. Clinic Visibility:
- Work with Functional Leadership to brief the Media agency (both offline and online) on strategies to drive Clinic Visibility.
- Own the implementation, tracking, optimization, and refreshing of these campaigns as needed.

3. Clinician Visibility:
- Collaborate with Clinician Marketing POC to develop a comprehensive content calendar that enhances Clinician visibility.




- Facilitate the execution of this calendar through the agency and provide ongoing support to the Clinician Marketing POC for implementation.

4. Service Growth & Revenue:
- Analyse Clinic Database to identify service cohorts with high potential for upselling and cross-selling opportunities (offline and online) along with Category teams
- Develop and implement targeted marketing campaigns to drive adoption of these services in the most creative ways
- Defining and designing Drip Campaigns for promoting services in collaboration with category and Digital team.

5. Campaign Management & Execution:
- Integrated Campaign Planning: Support Category /Business teams in planning impactful marketing campaigns across various channels (digital, traditional, experiential) targeting Clinicians, and Consumers, members and Non-Members, and those who have never interacted with Narayana before.
- Cross-functional Collaboration: Work closely with agency, a

📌 Marketing Manager (Bengaluru)
🏢 Narayana Health (NH)
📍 Bengaluru