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2–6 years of experience in B2B marketing, with a clear focus on international markets
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Demonstrated ability to generate and manage MQLs and SQLs across full-funnel programs
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Experience owning GTM planning and end-to-end campaign execution
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Strong grasp of marketing analytics — comfortable working with funnel data and making decisions from it
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Experience working in close alignment with sales and revenue teams
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Hands-on familiarity with marketing tool stacks and AI-driven marketing workflows
Nice to Have
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Experience in SaaS or technology-led B2B environments
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Exposure to multiple international geographies (APAC, EMEA, or Americas)
Ideal Candidate
- Strong B2B Demand Generation / GTM Marketing Profile with international market ownership
- Mandatory (Experience 1) – Must have 2+ years of experience in B2B marketing, with atleast recent 1+ years in B2B SaaS pertaining to Rewards/Loyalty/Incentives domain
- Mandatory (Experience 2)
– Must have hands-on experience owning Go To Market planning and end-to-end campaign execution for international market expansion
- Mandatory (Experience 3) – Must have demonstrated ability to generate and manage MQLs (Market Qualifying Leads) and SQLs (Sales Qualifying Leads) across full-funnel demand generation programs
- Mandatory (Experience 4) – Must have exposure to international markets (Southeast Asia, Middle East, US, or Europe); India-only market experience will not be considered
- Mandatory (Experience 5) – Must have experience building and running multi-channel campaigns that drive qualified pipeline in target geographies
- Mandatory (Tech skill 1) – Must have a robust grasp of marketing analytics, comfortable working with funnel data and making decisions from it
- Mandatory (Tech skill 2) – Must have hands-on familiarity with marketing tool stacks and AI-driven marketing workflows
- Mandatory (Company) – Must come from a B2B SaaS company in a similar domain — Reward