The Opportunity:
CNET Group is hiring an Email Producer role on the Audience Retention team. This role will span across all CNET Group brands including: CNET, ExtremeTech, AskMen, Mashable, PCMag, ZDNET.
You will work closely with our talented Audience Retention team to help support the operations and daily execution of Email Newsletters across CNET Group within Email platforms.
You, our ideal candidate, are:
- Detail-oriented, organized, and comfortable working across multiple platforms to support email execution
- A team player who is ready and willing to learn and take ownership of email production related tasks.
- Able to multitask and work in a rapid-paced environment.
Key Responsibilities:
- Set up, test, and deploy email newsletter campaigns across various email platforms, including Campaigner, Iterable, and FeedOtter.
- Assist the Audience Retention team in segmentation building within Campaigner/Iterable to support newsletter campaigns, dedicated advertiser campaigns and welcome/winback journeys.
- Collaborate with the Audience Retention team to implement A/B tests effectively.
- Manage the collection of email assets to support flat-fee placements across different brands and newsletters. This involves coordinating with the sales team when assets are missing/needed to ensure all necessary creative and copy are in place prior to deployment.
- Manage exports and monthly updates to audience retention related campaign performance reports and dashboards.
- Manage exports and updates to advertiser related campaign performance reports as needed.
Campaign Scheduling & Execution
- Schedule daily newsletter campaigns in Campaigner and Iterable for brands across the CNET Group portfolio.
- Ensure correct setup of from name, subject lines, preheaders, audience targeting, send times, and UTM parameters.
- QA and test all emails before deployment (links, images, formatting, tracking). Send proofs/test message
📌 News Letter Producer (India)
🏢 Consumer Tech
📍 India
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