Role

Digital Marketing Specialist

Experience

2 to 4 years

Compensation

As per standards

Job Location

Chennai

Job Description:
We are looking for a versatile and result-driven Digital Marketing Specialist to join our Digital Marketing team. You will plan, execute, and optimize campaigns across SEO/AEO, paid media, social, content, and email channels to drive brand visibility, traffic, and conversions, working closely with the Marketing Head.

Responsibilities:
Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing
Manage paid advertising campaigns on Google Ads and LinkedIn Ads, including budget allocation, targeting, and optimization
Develop and execute the social media strategy and content calendar for LinkedIn
Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns
Plan and maintain a content calendar aligned with marketing campaigns and business goals
Support on-page and off-page SEO activities, including keyword research and content optimization,



to improve organic visibility
Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking
Track and analyse campaign performance across channels using Google Analytics and other reporting tools
Conduct market research, competitor analysis, and audience research to inform marketing strategy
Manage marketing budgets across channels and optimize spend for the best possible ROI
Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints
Monitor industry trends, emerging platforms, and new digital marketing tools and techniques
Prepare regular performance reports and dashboards for stakeholders

Experience:
Solid understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing
Hands-on experience with Google Ads, LinkedIn Ads Manager, Google Analytics, Google Search Co

📌 Digital Marketing Specialist (Chennai)
🏢 CloudNow Technologies
📍 Chennai