Job Description – Digital Marketing Coordinator

Position: Digital Marketing Coordinator

Location: Erode, Tamil Nadu

Department: Marketing

Employment Type: Full time

Experience: 1–2 Years

About the Role

Samudhrika Lakshana Herbal Concepts is looking for a passionate and detail-oriented Digital Marketing Coordinator to manage the day-to-day coordination of all digital marketing activities. The ideal candidate will act as the bridge between the company and the external Digital Marketing Agency, ensuring that all marketing deliverables are executed on time and are aligned with the approved brand strategy and brand guidelines.

The candidate should possess a strong understanding of digital marketing, social media, content creation, design, and video editing to effectively review, coordinate, and improve marketing assets before publication.

Key Responsibilities
- Coordinate with the Digital Marketing Agency on a daily basis to ensure timely execution of digital marketing campaigns.
- Ensure that all creatives, videos, advertisements, website content,



and social media posts strictly follow the company's Brand Guidelines, communication style, and marketing strategy.
- Review and coordinate all marketing deliverables before obtaining internal approvals.
- Work closely with the Brand Team, Management, Designers, Content Writers, Photographers, Videographers, and Marketing Agency to ensure seamless execution of campaigns.
- Monitor the implementation of campaign strategies across Meta Ads, Google Ads, YouTube, Email Marketing, WhatsApp Marketing, SEO, and other digital platforms.
- Coordinate the planning and execution of product launches, seasonal campaigns, influencer collaborations, and promotional activities.
- Maintain marketing calendars and ensure timely delivery of campaign assets.
- Track campaign performance reports and coordinate with the agency for performance improvements.
- Conduct competitor analysis and stay updated on the latest digital marketing trend

📌 Digital Marketing Coordinator (Erode)
🏢 Samudhrika Lakshana Herbal Concepts
📍 Erode