Time: 9am-12:30pm
- Solid background managing marketing technology and marketing automation. Experience rolling out new MarTech is a plus
- Certified Marketo
expertise
: Experience with hands-on administration, configuration and production in Marketo
- Knowledge of Salesforce or Dynamics and other marketing automation point solution integrations
- Strong analytical skills. Ability to build, analyse and report operational metrics
- Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner
- Comfortable working in a complex technical environment in a highly matrixed organization
- Ability to summarize and present technical concepts to non-technical audiences
Architect, design, and implement
multi-channel customer
journeys
leveraging AJO capabilities for personalized and scalable B2B engagement.
• Lead
integration efforts
between AJO, AEP, Marketo, Salesforce, and Dynamics, defining data schemas, APIs, and workflows to ensure seamless connectivity.
• Manage
migration projects
from legacy marketing automation tools to AJO, including audience migration, data model mapping, and journey re-creation.
• Design and implement
advanced audience segmentation and real-time orchestration
using event-based triggers, attributes, and decisioning frameworks.