Company Description

Ready Accountant Institution offers a comprehensive, job-ready program that equips learners with essential financial and tax expertise for a successful career in accounting. The institution combines rigorous theoretical training with a robust practical focus, including real-world case studies and an exceptional internship program. Learners work alongside experienced professionals, applying newly acquired skills to real-life scenarios and building confidence in professional settings. We are looking for an energetic and confident Field Marketing Executive who enjoys interacting with students and building relationships with educational institutions. The primary responsibility is to generate student enquiries, promote our courses, and drive branch walk-ins through various field marketing activities.

Key Responsibilities

1. College & Institution Outreach

Visit degree colleges, ITIs, polytechnics, coaching institutes, and training centers as per the assigned beat plan.

Interact with students during break time, entry,



and exit hours to introduce courses and collect enquiry details.

Coordinate with HODs, placement cells, and college authorities for permission to conduct promotional activities.

Display notices, posters, and promotional materials on campus notice boards.

Daily Goal:

Visit 3–4 institutions.

Generate 80–100 student enquiries with valid contact details.

2. Seminar & Workshop Coordination

Support the team in organizing free career guidance seminars and workshops.

Manage registrations, distribute brochures, and assist students during events.

Collect feedback forms and maintain participant records.

Conduct follow-up calls after seminars to invite students for branch counseling sessions.

Monthly Goal:

Support 8–10 seminars/workshops.

Ensure participation of 100+ students per event.

3. Promotional Activities & Lead Generation

Distribute pamphlets and promotional materials at colleges, coaching hubs, bus stands, exam centers, an

📌 Business Development Executive (Kolkata)
🏢 Ready Accountant Institution
📍 Kolkata