About the Role: We are looking for a dynamic and result-oriented Sr. Manager- Strategic Alliance & Partnership to join our growing team at LiquiBonds, a new-age investment platform under NDX Financial Services.
The ideal candidate will focus on building strong relationships with Independent Financial Advisors(IFAs) while actively acquiring new IFAs to expand our partner network.
This role requires a strong understanding of fixed income investment products(such as NCDs, Bonds, and other structured debt instruments) and the ability to position these products effectively to financial intermediaries.
• 60% focus on Recent IFA Acquisition
• 40% focus on Relationship Management with existing IFAs About the Company
LiquiBonds is part of the NDX Financial Services group, previously known for its success in the P2P lending space through LiquiLoans. With a strategic pivot, LiquiBonds now focuses on offering a diversified portfolio of fixed income and alternative investment products like Listed/Unlisted NCDs, Corporate Bonds, Market-linked Debentures, and other structured investment options.
Our mission is to democratize access to high-quality debt investments through a techenabled, transparent, and advisor-first platform designed to meet the evolving needs of investors and partners.
Key Responsibilities:
New IFA Acquisition (60%)
• Identify, reach out, and onboard new Independent Financial Advisors (IFAs) across target geographies.
• Conduct product demos, explain commission structures, and support onboarding processes.
• Build a scalable acquisition funnel using both direct and channel-based approaches.
Relationship Management (40%)
• Nurture relationships with onboarded IFAs to drive consistent engagement and investment volume.
• Conduct regular training, market updates, and portfolio discussions to add value to partner businesses.
• Resolve queries, ensure timely communication, and maintain a high satisfaction level among partners.