We are seeking an experienced and innovative Digital Marketing Executive / Sr. Executive to be responsible for managing all aspects of the Digital Marketing process, develops, implements and optimizes online marketing campaigns to increase brand awareness, drive website traffic and generate leads. Manage SEO/SEM, email marketing, social media.

1. Key Responsibilities:

· Campaign Management: Plan and execute marketing campaigns across digital channels (social media, SEO/SEM, email) to boost brand awareness and revenue.

· SEO/SEM: Conduct keyword research, optimize website content and manage advertising campaigns (e.g., Google Ads).

· Social Media & Content: Create and schedule social media content and engage with users. Update website content to improve user experience.

· email Marketing: Prepare and distribute newsletters and promotional emails to subscribers.

2. Compliance & Reporting:

· Ensuring compliance with relevant laws, regulations and company policies.

· Preparing reports on digital marketing activities and performance.

3. Skills and Qualifications:





· Technical Skills: Proficiency with web analytics tools (Google Analytics, Search Console), CRM/CMS software and SEO/PPC tools.

· Develop Strategies / Assist in creating strategies to build lasting digital connections with consumers.

· Optimize Website: Collaborate with designers to improve site user experience and navigation.

· Soft Skills: Strong interpersonal skills, effective communication, problem-solving abilities, leadership qualities, adaptability to changing environments.

· Stay Updated: Maintain up-to-date knowledge of online marketing trends and tools.

· Content Strategy: Provide creative ideas for content marketing and manage digital content calendars.

· Creativity: Robust content creation skills for ads, emails and social media.

4. Education:

· Bachelor’s degree in Marketing, Communications, or a related field.

5. Preferred Skills:

· Certifications in Google Ads, Google Analytic

📌 Digital Marketing Coordinator (Kolkata)
🏢 BALAJI FURNITECH
📍 Kolkata