Location: Thane
Type: Full-Time | Founding Team | High Ownership
What this role really is
This is not a digital marketer and not a social media manager.
You are the fashion voice of the brand—someone who understands menswear, styling, consumer psychology, trends, storytelling, and visual merchandising. Your responsibility is to translate every collection into compelling content, campaigns, and customer experiences that make people desire the product.
You will bridge the gap between Product, Design, Marketing, and Sales, ensuring every launch is presented in the most aspirational and commercially effective way.
Your job is simple:
Make every product desirable, every collection memorable, and every campaign drive business growth.
Roles & Responsibilities
1. Fashion Marketing Strategy
- Develop marketing strategies for every collection and product launch
- Position products based on customer personas, occasions, and fashion trends
- Create launch calendars aligned with business and sales objectives
- Build seasonal campaigns and brand narratives
- Ensure all marketing reflects the brand's philosophy and premium positioning
2. Fashion Styling & Creative Direction
- Style garments for:
- Campaign shoots
- Ecommerce catalogues
- Social media
- Editorial content
- Influencer collaborations
- Brand films
- Curate complete looks with accessories, footwear, layering, and props
- Ensure visual consistency across all brand touchpoints
3. Product Storytelling
- Define the story behind every product and collection
- Translate technical product features into compelling customer advantages
- Develop messaging around:
- Fabrics
- Craftsmanship
- Fit
- Design inspiration
- Styling versatility
- Occasion dressing
- Work closely with copywriters and designers to create impactful communication