Job description

The Sales & Marketing Manager will be responsible for developing and executing both sales and marketing strategies aimed at increasing student enrollment, building strong relationships with key stakeholders, and enhancing the institution’s brand presence. This role will involve working closely with the admissions and marketing teams, managing offline marketing campaigns, overseeing events, and analyzing performance to optimize results.

Key Responsibilities:Sales Leadership & Strategy:

Develop and implement effective sales strategies to achieve enrollment targets across multiple locations.

Set clear sales goals, KPIs, and performance metrics for the sales team, ensuring alignment with overall institutional goals.

Analyze market trends, competitor activities, and student needs to identify opportunities for growth and expansion.

Build and maintain strong relationships with prospective students and their families, providing guidance and support throughout the admissions process.

Represent the institution at recruitment events, fairs, open houses,



and other community engagement activities.

Collaborate with key stakeholders such as educational consultants, local schools, and community organizations to promote the institution and attract current students.

Drive and manage sales performance, ensuring monthly and annual revenue targets are met.

Marketing Strategy & Execution:

Develop and implement offline marketing strategies (ATL/BTL) that align with the institution's objectives and target audience.

Plan, organize, and execute promotional events such as open houses, workshops, and community outreach programs to increase visibility and attract prospective students.

Oversee the creation and production of print marketing materials (brochures, flyers, posters) that effectively communicate the institution’s offerings and key messages.

Plan and execute direct mail campaigns targeting prospective students and parents, ensuring effective messaging and desi

📌 Sales Head (Manpada)
🏢 Rainbow international school
📍 Manpada