Role: Performance Marketing Specialist

Reports to Growth Head

Location: Bengaluru (HSR Layout)
Work Model: 5 Days (Work from Office)
Experience: 2–3 Years

Role Summary

We are looking for a hands-on Performance Marketing Specialist to drive customer acquisition and lead generation through paid digital channels. The ideal candidate should have experience planning, executing, and optimizing high-performing campaigns across Meta, Google, YouTube, and other digital platforms. This role requires strong analytical skills, ownership of campaign performance, and the ability to work closely with cross-functional teams in a rapid-paced environment.

Key Responsibilities1. Performance Marketing Execution
- Plan, launch, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital channels.
- Drive customer acquisition and registrations through data-driven marketing initiatives.
- Manage audience segmentation, targeting, retargeting, and campaign scaling.

2. Campaign Performance & Optimization
- Monitor campaign performance, budgets,



and key digital marketing metrics.
- Conduct A/B testing on creatives, audiences, and landing pages to improve campaign performance.
- Optimize campaigns to improve conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

3. Analytics & Reporting
- Track and report campaign performance using relevant analytics and reporting tools.
- Measure KPIs including CPL, CPA, ROAS, conversions, and registrations.
- Generate actionable insights to improve marketing effectiveness.

4. Cross-functional Collaboration
- Partner with content, design, and product teams to create high-converting ad creatives and landing pages.
- Support CRM, email marketing, and marketing automation initiatives.
- Contribute to overall growth marketing strategies and campaign planning.

Qualifications & Requirements
- Bachelor's degree in Engineering, Marketing, Business, or a related field.
- 2–3 years of hands-on experience in Perfor

📌 Performance Marketing Specialist (Bengaluru)
🏢 ConsultBae
📍 Bengaluru