Meta Ads Specialist – Cureka (Wedjat Health Solutions)

Location: Madurai Job Type: Full time

About Cureka:

Cureka is a leading e-commerce platform in the healthcare and wellness segment, offering high-quality medical products, healthcare essentials, and wellness solutions. As we expand our digital footprint, we are looking for a Meta Ads Specialist to scale our paid social campaigns and drive performance-driven growth.

Role Overview:

We are seeking a data-driven and highly creative Meta Ads Specialist to manage and optimize Facebook & Instagram Ads. The ideal candidate will have a deep understanding of e-commerce performance marketing, audience segmentation, and ROI-focused ad strategies.

Key Responsibilities:

· Campaign Strategy & Execution: Plan, launch, and optimize Meta Ads (Facebook & Instagram) for customer acquisition, retargeting, and retention.

· Audience Targeting & Segmentation: Build and optimize custom audiences, lookalike audiences, and interest-based segments for effective targeting.

· Ad Creative & Copywriting:



Collaborate with the design and content teams to create compelling ad creatives, videos, and copies that drive engagement and conversions.

· Conversion Tracking & Attribution: Set up and manage Meta Pixel, CAPI (Conversions API), and event tracking for accurate performance measurement.

· Budget & Bid Management: Optimize budgets across campaigns to ensure the best possible Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

· A/B Testing & Performance Optimization: Conduct A/B tests on creatives, copies, and landing pages to improve conversion rates.

· Data Analysis & Reporting: Track key performance metrics, generate reports, and provide actionable insights to improve campaign efficiency.

· Competitor & Market Research: Stay updated with trends in e-commerce marketing, ad placements, algorithm updates, and competitor strategies.

· Cross-Platform Retargeting: Work with the Google Ads and email marketing teams to develop cr

📌 Meta Ad Specialist (Madurai)
🏢 Wedjat Health Solutions Private Limited, Madurai
📍 Madurai