Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms (Google, Meta/Facebook, Instagram, LinkedIn, TikTok, etc.)
- Perform keyword research, audience targeting, A/B testing, and ad copy creation
- Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, etc.)
- Adjust bids, budgets, and targeting to optimize campaign effectiveness
- Generate regular performance reports and insights for internal stakeholders
- Collaborate with creative and content teams to develop high-converting ad creatives
- Stay updated on industry trends, platform updates, and best practices
- Maintain and organize campaign documentation, tracking links, and UTM parameters
- Recommend and test current channels and advertising formats