COMPANY:
Backdropsource

DEPARTMENT:
Marketing / Growth

LOCATION:
Coimbatore (on-site for first 3 months, versatile/hybrid thereafter)

REPORTS TO:
Project Head / Leadership Team

EXPERIENCE:
6–10 years (min. 3 years owning retention/CRM for an e-commerce or D2C brand)

INTERNATIONAL EXPERIENCE:
Mandatory — must have worked with international markets (US/UK/AU or similar)

TYPE:
Full-time

About Backdropsource

Backdropsource is a global e-commerce company specializing in custom printed backdrops, fabrics, and event décor, serving customers across the US, UK, and Australia. Headquartered in Coimbatore with offices in Noida and Delhi, we're a 100+ member team spanning design, production, sales, marketing, operations, and AI & automation. We're scaling fast — and building a leadership layer to drive the next phase of growth.

Role Overview

Acquisition brings customers in — you make sure they come back. You will own the entire post-purchase revenue engine: email, SMS, WhatsApp, loyalty, reviews, and win-back.



Your mandate is to grow repeat purchase rate and customer LTV across our US, UK, and Australian customer bases, and to make retention a predictable, growing share of total revenue.

Key Responsibilities

• Own the full lifecycle marketing calendar and automation suite: welcome, browse/cart abandonment,

post-purchase, replenishment/reorder, win-back, and VIP flows.

• Build deep customer segmentation (purchase behavior, product category, geography, B2C vs B2B) and

personalize messaging accordingly.

• Grow email + SMS revenue share of total revenue with clear monthly targets.

• Design and launch loyalty, referral, and review-generation programs.

• Own deliverability, list health, and compliance (CAN-SPAM, GDPR, Australian Spam Act) across three markets.

• Run a structured A/B testing program across subject lines, offers, send times, and flow logic — and document learnings.

• Partner with the RevOps Lead on cohort analysis, churn indicators, and LTV modeling.

📌 Lifecycle & Retention Marketing Manager (Coimbatore)
🏢 Backdropsource
📍 Coimbatore