We're looking for a sharp, creative Content Strategist to own and drive the digital content presence for Emkay Global. We are looking for someone who thinks in formats, moves fast on trends, and knows how to build audiences. An interest in financial markets is essential, but your background could be in media, journalism, brand, digital content, or creative industries. What matters most is that you can translate complex ideas into content people actually want to consume.

You'll sit at the intersection of finance, storytelling, and platform strategy, working closely with research analysts, wealth managers, investment bankers, and senior leadership to shape how Emkay shows up across the internet.

What You Will Do
Content strategy and editorial planning
- Develop and own a clear content strategy with well-defined content pillars aligned to Emkay's brand positioning, business priorities, and audience segments.
- Build and maintain an editorial calendar that balances timely market moments with evergreen content and long-term brand building.
- Continuously evolve the content mix,



experimenting with recent formats, content buckets, and storytelling approaches. We want creative thinking and encourage things that have not been done before.

Social media and platform strategy
- Own the strategy and day-to-day execution across LinkedIn, X, YouTube, Instagram, and other relevant platforms.
- Stay plugged into platform trends, algorithm shifts, and emerging content formats to translate that knowledge into an edge.
- Use platform analytics and audience data to track performance, identify what's resonating, and make evidence-based decisions on content direction.
- Build content that earns organic reach.
- Identify trending conversations, news hooks, and cultural moments that Emkay can credibly engage with in real time.

Financial & market-led content
- Work with internal experts to develop high-quality content across equities, wealth management, PMS and AIF products, IPOs, capital m

📌 Content Strategist (Mumbai)
🏢 Emkay Global Financial Services
📍 Mumbai