Key Responsibilities

Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across multiple channels
- Lead SEO initiatives, including keyword research, on-page, off-page, and technical SEO, and link-building
- Monitor and evaluate website performance using Google Analytics, Google Search Console, and related tools
- Drive improvements in website traffic, search rankings, and conversion rates
- Develop and manage content for blogs, landing pages, social media, and email campaigns
- Partner with designers and developers to implement website updates and campaign requirements

UI/UX
- Collaborate with design and development teams to enhance website usability and user experience
- Recommend UI/UX improvements to strengthen customer engagement and conversion rates
- Analyze user behavior data to inform website enhancement strategies

Sales & Marketing Support
- Design marketing materials, including brochures, presentations, product flyers, and promotional content




- Support the sales team through targeted lead-generation campaigns and digital marketing strategies
- Contribute to the planning of product launches, promotional campaigns, and brand awareness initiatives
- Generate and qualify marketing leads through digital channels
- Coordinate with cross-functional teams to ensure the seamless execution of marketing activities

Reporting & Analytics
- Track campaign performance and prepare regular performance reports
- Monitor key performance indicators, including website traffic, lead generation, CTR, conversion rate, and ROI
- Recommend data-driven optimization strategies based on campaign results

Required Skills
- Solid knowledge of SEO (on-page, off-page, and technical)
- Understanding of UI/UX principles and website optimization
- Proficiency with Google Analytics, Google Search Console, and Google Ads
- Working knowledge of social media marketing platforms (LinkedIn, Facebook, Instagram, etc.
- Basic understanding of HTML/CSS is an advantage
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📌 Digital Marketing Specialist (Gurugram)
🏢 NutriTap Technologies Private
📍 Gurugram