Location:
Kolkata, West Bengal, India

Job Title :
Senior Sales Officer Kolkata

Major duties & key responsibilities:
Market Execution

Understands and can drive secondary sales

Handle beat efficiently.

Able to coach TSIs

Design & handle beats to achieve better throughput per beat / per TSI.

Ensure effective merchandising

Drive range selling

Business development

Understands DPL (Dealers per lakh)

Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory

Able to map & restructure town/territory accordingly to business requirements.

Taps local events & opportunities for incremental business.

Engage with KEY retailers

Channel Partner Management

Ensures proper communication of norms & monthly sales objectives to the channel partner

Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.

Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss

Identifies new channel partners

Able to add new infrastructure (delivery units,



DSM etc.) by convincing DB to invest.

Influence & engage channel partner to align him to business objectives.

Manage contingencies like TSI attrition, transport availability etc.

Selling & Negotiation

Interact with channel partners & retailers to inform about available SKUs, schemes & price points

Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)

Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

Planning and Execution

Identify growth drivers for business.

Understands the given target, can break it down in weekly/daily numbers beatwise.

Knowledge of brands, sales & distribution, local activities & schemes.

Plan for achievement according to schemes planned, sales initiatives etc.

Able to break targets TSI wise.

Able to take measures & initiatives to accommodate misses, changes in market workplace to ac

📌 Senior Officer Sales Kolkata (Kolkata Metropolitan Area)
🏢 The Hershey
📍 Kolkata Metropolitan Area