We are a diversified capital markets institution with a legacy built on relationships and results. As we enter our next chapter, we are investing in the power of founder-led storytelling.

We are looking for a ghost-writer/content strategist who will work directly with our founders, shadowing them in meetings, boardrooms, and conversations with some of the most influential companies and entrepreneurs in India. Your job is to absorb what you witness, draw out the stories that lie beneath the surface, and translate them into compelling, voice-authentic content for different content channels, primarily LinkedIn.

If you are someone who is naturally curious, loves a excellent story, understands the social algorithms, and can make even the most reserved person sound like themselves at their very best– this role is for you.

What you will do
Shadow and capture
- Be present with the founders, in client meetings, industry events, and internal discussions, with an eye and ear for story
- Conduct regular interviews and conversations to extract insights, opinions, experiences, and perspectives




- Build a deep understanding of each founder's voice, values, and worldview

Create and publish
- Write high-quality content in each founder's authentic voice
- Develop and manage a consistent content calendar across 2–3 founder profiles
- Craft narratives that are relevant and human

Strategise and optimise
- Stay ahead of algorithm changes, trending formats, and what is cutting through in the feed
- Use data and post performance to continuously refine strategy and content approach
- Leverage AI tools intelligently to increase output without losing the founder's voice or authenticity

Who you are
- You have 3–5 years of experience in content writing, financial journalism, communications, or a closely related field
- You are a skilled interviewer: you know how to ask the right questions and make people feel comfortable sharing
- You are LinkedIn-native
- You write with clarity and character,

📌 Content Strategist (Mumbai)
🏢 Emkay Global Financial Services
📍 Mumbai