Department: Digital Marketing
Key Responsibilities
- Conduct comprehensive on-page SEO audits and implement optimization strategies.
- Optimize website content, meta titles, descriptions, headers, alt tags, and internal linking

structure.
- Collaborate with content writers and developers to ensure SEO best practices are applied.
- Perform keyword research and integrate high-performing keywords into content.
- Monitor website performance using tools such as Google Analytics, Google Search

Console, and SEMrush.
- Improve website speed, mobile responsiveness, and overall technical SEO factors affecting on-page ranking.
- Create and maintain SEO-friendly URLs, sitemaps, and schema markup.
- Track, analyze, and report on key SEO metrics to measure performance and ROI.
- Stay updated with the latest SEO trends, Google algorithm updates, and EdTech industry

practices.

Required Qualifications
- Bachelor’s degree in Marketing, Digital Marketing, Information Technology, or a related

field.
- 1–3 years of proven experience as an SEO Executive (On-Page), preferably within the





EdTech industry.
- Strong understanding of on-page SEO techniques, Google ranking factors, and

Keyword Optimization
- Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Yoast SEO, or

Screaming Frog.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress, Drupal).
- Proficiency in Google Analytics, Google Search Console, and keyword research tools.
- Excellent English writing skills with the ability to create and optimize content.
- Solid knowledge of on-page optimization strategies.
- Familiarity with Google algorithm updates and their impact on SEO performance.
- Valuable understanding of EXL (if this refers to a specific tool/process, clarify in JD).
- Strong time management and organizational skills.

Preferred Skills
- Strong analytical and problem-solving skills.
- Ability to work independently as well as collaboratively with cross-functional teams.
- Excellent written an

📌 SEO Executive (Noida)
🏢 Institute of management and technical Studies ( IMTS)
📍 Noida