About Our Client:
This company operates in the premium cycling space, focusing on a niche market that prioritises custom-built, robust framesets and components. They have a strong e-commerce presence and foster a loyal following through community-driven marketing.
Designation: Marketing Manager - Offline and Digital
Location: Bangalore (Candidate's current location: Bangalore - preferred)
Experience: Minimum 6-9 Years
Qualification: Graduate in Marketing, Communications or a related field
About the role:
This role primarily focuses on driving B2C growth and customer engagement across multiple brands by building and executing data-driven marketing strategies. It involves leading digital marketing, content, social media, events, and influencer initiatives to increase brand awareness and directly impact sales. The role also includes managing budgets, tracking performance, and coordinating with freelancers and partners to ensure consistent execution and solid customer-facing outcomes, while supporting broader business goals.
Responsibilities:
- Own end-to-end marketing strategy across brands, aligning plans with revenue goals, budgets and KPIs.
- Drive and optimise multi-channel demand generation across paid media, email, SEO and digital platforms to maximise ROI.
- Lead content, social and influencer strategy to build a consistent brand presence and drive engagement and conversions.
- Plan and execute events and experiential activations to drive brand awareness, community engagement and lead generation.
- Own organic and AI search visibility through structured content strategy and continuous optimisation.
- Enable dealer and partner networks through trade marketing, content, and co-marketing initiatives to improve sell-through.
- Track, analyse and report marketing performance, driving data-led decisions and continuous optimisation.
Requirements:
- 6–9 years of marketing experience in consumer, retail or e-commerce environments.
- Demonstrated experience managi