Company:

Jeena Sikho Lifecare Ltd.

Position:

Performance Marketing Specialist

Location:

Zirakpur (Head Office)

Job Type:

Full-Time

Working Days:

6 Days a Week

Shift Duration:

9 Hours

Salary:

Up to ₹40,000 per month

Job Summary

Jeena Sikho Lifecare Ltd. is looking for a results-driven
Performance Marketing Specialist

with robust hands-on experience in
lead generation campaigns

. The ideal candidate should have expertise in running and optimizing paid campaigns across Meta, Google, and YouTube, with a focus on generating quality leads and improving conversions for healthcare services.

Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across
Meta, Google, and YouTube

.
- Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
- Manage campaign budgets and optimize
CPL, CPA, ROAS, and conversion rates

.
- Develop audience targeting, remarketing, and location-based marketing strategies.
- Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.




- Monitor campaign performance using
GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports

.
- Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
- Stay updated with the latest digital marketing trends and performance marketing strategies.

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Google Ads and Meta Blueprint certifications will be an added advantage.

Experience
- Minimum 3–5 years

of hands-on experience in Performance Marketing.
- Proven experience in
lead-generation campaigns

is mandatory.
- Experience in
Healthcare, Education, Hospitality, or other lead-generation industries

is preferred.

Required Ski

📌 Performance Marketing Specialist (Sector 13)
🏢 JEENA SIKHO LIFECARE
📍 Sector 13