13 Aug
|
Touchstone Infotech
|
Dwarka
13 Aug
Touchstone Infotech
Dwarka
Touchstone Infotech is a fast-growing digital marketing agency helping businesses generate qualified leads and revenue through Performance Marketing, SEO, AI Search Optimization, Marketing Automation, and CRM solutions.
We work with leading clients across Real Estate, Education, Healthcare, and E-commerce, managing high-value advertising campaigns that focus on measurable business outcomes.
We're looking for a Performance Marketing Executive who can take complete ownership of Google Ads and Meta Ads campaigns, optimize performance using data, and consistently deliver quality leads and ROI.
Key Responsibilities
- Plan, launch, and manage Meta (Facebook & Instagram) and Google Ads campaigns.
- Manage lead generation campaigns across Website Leads, Lead Forms, Sales, Event Registrations, and Remarketing.
- Scale campaigns while maintaining lead quality and achieving target CPL and ROAS.
- Monitor campaign performance and optimize audiences, creatives, bidding strategies, and budgets.
- Manage monthly advertising budgets of ₹5 Lakhs or more.
- Conduct A/B testing for creatives,
audiences, landing pages, and campaign structures.
- Prepare daily, weekly, and monthly campaign performance reports.
- Analyze campaign data and provide actionable recommendations to improve performance.
- Create dashboards and reports using Looker Studio and Google Sheets.
- Coordinate with designers, content writers, developers, and project managers for campaign execution.
- Attend client meetings when required to explain campaign performance and recommendations.
- Stay updated with Meta Ads, Google Ads, AI tools, and the latest digital marketing trends.
Required Skills & Experience
- Minimum 3 years of hands-on Performance Marketing experience in a digital marketing agency.
- Strong expertise in Meta Ads Manager and Google Ads.
- Proven experience generating qualified leads for service-based businesses.
- Experience managing advertising budgets of ₹5 Lakhs or more per month.
- Solid unde
📌 Performance Marketing Executive (Dwarka)
🏢 Touchstone Infotech
📍 Dwarka