- Lead - Biddable Media (Performance)
- Auburn Digital Solutions Mumbai, Maharashtra, India (On-site)
- Address- NAHUR Mumbai
- Salary -15 LPA to 24LPA

Mandatory Advertising or digital marketing agency experience needee

? About the Role

We are seeking an experienced and highly strategic Lead – Biddable Media (Performance) to lead and scale our Google & Meta advertising efforts. The ideal candidate will combine deep technical expertise, robust leadership skills, and a data-driven mindset to drive performance across all paid search channels with a specific focus on Google & Meta Ads. As a key member of the marketing leadership team, you will set strategic direction, manage cross-functional teams, and optimize multi-million dollar budgets to fuel growth and maximize ROI.

? Key Responsibilities

Strategic Leadership

Develop and own the end-to-end strategy aligned to business goals (brand awareness, customer acquisition, retention, revenue, profitability).

Set performance targets (CAC, ROAS, conversion rates, etc.) and ensure consistent achievement or outperformance.





Translate business priorities into actionable plans, frameworks, and roadmaps.

Campaign Planning & Execution

Oversee structuring, execution, and optimization of campaigns across all products and markets.

Lead keyword strategy, bidding tactics (manual, automated, smart bidding), ad copy testing, extensions, audience targeting, and landing page alignment.

Collaborate with analytics and BI teams to define measurement frameworks, attribution models, and reporting governance.

Team Leadership & Development

Build, mentor, and lead a high-performing paid media team (junior & senior specialists/analysts).

Foster a culture of experimentation, continuous learning, and rigorous performance analysis.

Define team goals, KPIs, performance metrics, and professional development plans.

Cross-Functional Collaboration

Partner with growth, SEO, content, product, and data teams to coordinate holistic user acquisi

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